WCP Associates
Profile
Franca is a solution-focused Coach and Facilitator with over 30 years’ experience working at a strategic leadership level, including as an Assistant Director within the Metropolitan Police Service. She has led major programmes involving high-profile stakeholders, managed diverse teams, and operated within complex organisational environments.
With over 10 years’ experience as a coach and facilitator, Franca supports senior leaders and executives to unlock their potential, strengthen leadership capability, and navigate complex challenges with confidence and clarity. Her approach emphasises self-awareness, perspective-taking, and enhanced interpersonal effectiveness to drive sustainable performance improvement.
Her experience spans the private, education, public, and charitable sectors, enabling her to tailor her coaching to different organisational contexts and leadership demands.
Profile
Joseph is a highly experienced board-level leader with over two decades of senior leadership experience across the public and private sectors. He brings a strong track record of delivering impact at scale and enabling organisational performance.
He currently works as a coach and mentor to leaders, supporting the development of self-awareness, personal growth, and high-performing teams across complex systems.
Joseph has operated at board level within the NHS as a Chair and Non-Executive Member, recently within an Integrated Care System, contributing strategic insight and governance expertise.
Profile
Will is an experienced NHS strategy and transformation leader with over a decade of experience designing and delivering large-scale change across acute, community and mental health settings.
He combines analytical rigour, commercial acumen, and legal expertise, holding an MBA (Distinction), a Level 7 Diploma in Strategic Management, and a Bachelor of Law.
Experience
Will has led enterprise-wide transformation portfolios across:
He has established PMOs, designed operating models, and delivered governance and assurance at board level across complex NHS systems.
Alongside this, Will has held commercial leadership roles, developing and promoting services across public and private sectors nationally and internationally.
Feedback from Clients
"As an ICB we wanted to have independent, professional and expert knowledge and support in creating our workforce strategies, which would provide a credible outcome for those involved. We are pleased to say that Sudeep and Anna provided this and more. They involved us at each step, plus, the different kinds of models and solutions presented were invaluable. We would not hesitate to recommend."
SNEE ICB
"Working with Workforce Challenge Partners was an absolute game-changer for our directorate. Their team's expertise and dedication to our projects were evident from day one. They took the time to truly understand our needs and objectives, providing specific solutions that exceeded our expectations."
NELFT
"Working with Workforce Challenge Partners was great – Anna and Sudeep worked closely with our leadership teams across NHS organisations, listening and understanding, identifying opportunities for change and development, and producing a very clear and professional report with recommendations we could work with. Their work with us enabled us to take the next big steps as an ICS."
HWE ICB
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